Selling Your House From the Inside Out

• Emotion vs. Reason 
• De-Personalizing the Property 
• Removing Clutter, OR One Man's Clutter is another Man's Treasures 
• Fixing Up the House Interior 
• Fixing up Outside the House
  
   

Want to Start Off With a High Sales Price? Beware!

• Meeting with Realtors 
• Which Realtor Do You Choose? 
• What Happens Behind the Scenes 
• Dropping Your Price...Too Late? 

Types of Listing Contracts

• Open Listings 
• One-Time Show 
• Exclusive Agency Listings 
• Exclusive Right to Sell 

Details of a Listing Contract

• Price and Terms of Sale 
• Lockbox - Yes or No? 
• Real Estate Commission 
• Multiple Listing Service 
• Agency Duties of a Listing Agent 
• Resolution of Disputes 

Listing Commissions and Related Issues

• Is the Commission Negotiable? 
• How and When the Commission is Earned 
• "Hot" Market Under-Pricing Strategy - Commission Issues 

The Listing Agent & Marketing Your Home

• The "Real" Role of a Listing Agent 
• Preliminary Marketing - the "For Sale" Sign 
• Preliminary Marketing - Flyers and the Brochure Box 

The Listing Agent - Marketing Your House to Other Agents

• The Multiple Listing Service 
• Office Preview 
• Broker Previews and Culinary Delights 
• Office Flyers 
• Marketing Sessions 

The Listing Agent - Marketing Your House to Homebuyers

• The Purpose of Advertising in General 
• Real Estate Company Advertising 
• Individual Agent Advertising 
• Neighborhood Announcements 
• Open Houses 

Showing Your House to Home Buyers

• Convenience and Availability 
• Why You Should Not Be Home 
• Lighting, Fragrances, Pet Control and More 
• Keeping the House Tidy and Neat